We'd love for you to join us in Dallas, Orlando, San Diego, or virtually for one or all three Southwest Rally events! Each Rally is a chance to celebrate our accomplishments together while hearing more about the Company's 2024 goals and future plans directly from Senior Leaders. Plus, in-person attendees can stay and enjoy a fun party with your Cohearts from across the Company!

Rallies are unique to Southwest! A much-loved tradition, Southwest Rallies date all the way back to 1985, originally called Message to the Field.

Check out photos and recordings from last year’s Rallies to learn more on what to expect!