Rallies are unique to Southwest—this tradition began in 1985 with the original Message to the Field. The Southwest Rally is an opportunity for Employees to gather together and hear from Bob Jordan on where we’re going as a Company, engage with other Senior Leaders, connect with Fellow Employees, and have fun while enjoying food, drinks, entertainment, and games at the Rally Party. Each city will feature unique on-stage content and party experiences.

​2024 Rally Schedule:

• Thursday, February 1 – DAL (Globe Life Field)
• Wednesday, February 7 – MCO (Dr. Phillips Center)
• Tuesday, February 20 – SAN (San Diego Convention Center)

Each in-person and virtual Rally Program will run from 2:30 p.m. - 4:00 p.m. (local time), followed by an in-person Rally Party until 6:30 p.m.

​​Yes! The entire Rally Program in each city will stream live the Virtual Hub on this event site. The recording will also be available after the event. Registration is required with your WNCO email address to watch the event live or on-demand. If you plan on tuning in virtually as a group (in a break room, conference room, etc.) we ask that you still register individually so that we know you're joining us.

Selecting the cities for the Southwest Rallies is a tough decision. It’s based on a variety of factors—flight schedules (to offer Employees options to use nonrev privileges to attend), attendance at previous events, weather, workgroup representation, region, Local Employee engagement and support, and overall city attraction.

​The Rally Program and Party (including food and drink) are provided to our Employees for free! Hotels, transportation, and other expenses are the attendee’s responsibility.

​Absolutely! Contractors and Interns are welcome to attend on their own time and should work with their Leaders on scheduling. If a Contractor or Intern has technical difficulties registering, reach out to SWACulture@wnco.com for assistance.

Retirees can also attend virtually or in person and should email SWACulture@wnco.com to register.

​​In order to manage the capacity for each event and to ensure that all of our Cohearts are given priority to attend, no external guests are allowed to attend Rally. Rest assured, families and friends will be invited to other Company events throughout the year, but Rally will be an internally-focused celebration.

To attend in person or virtually, registration is required with your WNCO email address. If you have technical difficulties when registering, email SWACulture@wnco.com.  

Accurate registration numbers are crucial to planning and help us keep costs low—from knowing how many seats to have available during the Program to how much food and beverage to order. Please register as soon as possible! If you plan on tuning in virtually as a group (in a break room, conference room, etc.) we ask that you still register individually so that we know you're joining us.

​While we hope you can make it, we understand schedules change. Please modify your registration to let us know. By having the most accurate attendance numbers, we are able to plan accordingly and keep costs low.

​Absolutely, and we would love for you to bring your Southwest Cohearts with you! Be sure to register for each Rally so we can plan accordingly.

DAL Rally:

10:00 a.m. – Early Check-in for Rally

1:00 p.m. – Onsite Check-in & Doors open

2:30 p.m. – 4:00 p.m. – Program (virtual option offered)

4:00 p.m. – 6:30 p.m. – Party**

**The Party will not open until the Program has concluded.

MCO & SAN Rally:

1:00 p.m. – Onsite Check-in opens

2:00 p.m. – Doors open

2:30 p.m. – 4:00 p.m. – Program (virtual option offered)

4:00 p.m. – 6:30 p.m. – Party**

**Doors to the Party will not open until the Program has concluded.

​​

Each event is in local time: CT in DAL, ET in MCO, PT in SAN

DAL:

Early Check-in is available for DAL Rally and we encourage selecting it during registration to beat the rush! At early check-in for DAL Rally, you will receive your credential allowing you to easily enter Globe Life Field when doors open at 1 p.m. with no need to wait in line!

Early Check-in is from 10 a.m. – 1 p.m. at Texas Live! before the event on Thursday, February 1.

If you're interested, be sure to select early check-in when you register for DAL Rally.

If you've already registered and would like to add early check-in, click here to modify your registration. 

If you are unable to make early check-in, no biggie, we will have normal Rally check-in at Globe Life Field starting at 1 p.m.

Please note that Globe Life Field does not allow tailgating in the parking lots.

MCO and SAN:

​​We ask that you not arrive until check-in opens at 1:00 p.m., as we’re unable to accommodate early entry. 

​​The Rally Program includes messages and announcements by Senior Leaders from across the Company along with a few fun surprises! You can learn more about the 2024 Rally speakers on the Rally Details page.

The doors to the Party will not open until the Program has concluded so we ask that you stay in your seats for the duration of the Program.

​​The in-person Party will feature free food, drinks, activities, photo ops, and the chance to connect with Cohearts! Each city will have a unique food and drink menu. For entertainment, the DAL Rally event will kick off the 2024 Rally Season with a live set from DJ Doug E. Fresh! You can expect great music and unique attractions in MCO and SAN including a basketball activation with energetic performances.

​Yes, there will be giveaways for Rally in-person attendees!

​​We LUV when our attendees show their Southwest Spirit! This is a casual event and most attendees will wear their favorite Southwest gear.

All three program venues are indoors.

MCO Rally Party is fully outdoors and SAN Rally Party has an outdoor portion as well.

​Please bring your Southwest badge to check in. If you would like to drink alcohol, you must have your government issued ID.

​Yes, we understand that schedules can prevent you from attending the entire event. Even if you won’t be able to make the entire event, we still need to know you are coming, so be sure to register. Please keep in mind that the doors to Party will not open until the Program has concluded.

Yes, The Store will be present at all three Rallies with a curated selection of merchandise. When you check in onsite at the Rally, you will receive a $20 coupon on your credential as a thank you for attending the Rally. This year your $20 coupon can also be redeemed online! If you choose to redeem it in-person at a Rally, we will have Express Lanes if you wish to quickly redeem your $20 coupon for a specialty item. Or if you plan to stock up on gear, we will have Full-Service lanes where you can shop and take $20 off your entire purchase. See the coupon for terms and conditions.

Globe Life Field:

To enter Globe Life Field, attendees will go through security screening, including a bag check. Attendees are highly discouraged from bringing hard-sided or large bags and backpacks (larger than 16” x 16” x 8”) to the venue. All bags will be searched by venue security, and all bags exceeding the size limit will be required to be left at our Bag Drop station at the attendee's discretion. While the area will be monitored throughout the night, we cannot be held responsible for items.

Dr. Phillips Center:

We will have a Bag Drop area available inside the doors to Dr. Phillips Center. While the area will be monitored throughout the night, we cannot be held responsible for items.

San Diego Convention Center:

We will have a Bag Drop area available behind the lobby's Help Desk. While the area will be monitored throughout the night, we cannot be held responsible for items.

Please note that this is a high-sensory event with lights, noise, and a crowded environment. If, based on a documented medical condition, you would like to request any accommodation(s) during this Culture Event, please contact the Southwest Airlines Accommodations Team. You should contact the Team as soon as possible. You will be asked to provide medical documentation to support your request, and that can occasionally take time as you work with your medical provider. You may reach the Accommodations Team at Southwest Airlines via e-mail at Accommodations.Team@wnco.com or by phone at (877) 792-4792.

Be sure to contact the Accommodations Team each time you are attending a Culture Event if you have an accommodation request due to a medical condition. After reviewing the information provided by you and your medical provider, the Accommodations Team will advise you and the Culture Team accordingly.

We currently do not have plans to provide sign language interpretation during the Southwest Rallies, however accommodations can be made once it is requested through proper channels outlined above.

​Due to our inability to guarantee a minimum number of reservations, hotel blocks are not available. Southwest Employees have access to negotiated hotel rates at https://wnco.sharepoint.com/sites/SWALife-Travel/SitePages/Hotels.aspx.

​​There will not be Rally shuttle service between the airport and venue in any of the cities. We will provide Lyft codes for each location to help with transportation Additional information will be shared as we get closer to each event. Stay tuned!

​​Information regarding parking will be shared as we get closer to each event. Stay tuned!

Dallas:

To enter Globe Life Field, attendees will go through security screening, including a bag check. Attendees are highly discouraged from bringing hard-sided or large bags and backpacks (larger than 16” x 16” x 8”) to the venue. All bags will be searched by venue security, and all bags exceeding the size limit will be required to be left at our Bag Drop station at the attendee's discretion. While the area will be monitored throughout the night, we cannot be held responsible for items.

Orlando and San Diego:

 ​​Yes, we’ll have a spot you can store your luggage near Check-in.