Rallies are unique to Southwest—this tradition began in 1985 with the original Message to the Field. The Southwest Rally is an opportunity for Employees to gather together and hear from our Leaders on the state of our Company and future plans, connect with Fellow Employees, and have fun while enjoying food, drinks, and entertainment at the Rally Party.

BNA Rally: Wednesday, February 11, at Music City Center

• 1:00 p.m. CT: Check-in opens on the 3rd Floor, outside Hall C
• 2:00 p.m. CT: Doors to the Rally Program open
• 2:30 p.m. CT: Rally Program begins in Hall C (virtual option offered)
• 4:00 p.m. CT: Rally Party begins in Hall D*
• 6:30 p.m. CT: Event ends

LAS Rally: Thursday, February 19, at the Las Vegas Convention Center

• 1:00 p.m. PT: Check-in opens in the West Hall lobby
• 2:00 p.m. PT: Doors to the Rally Program open
• 2:30 p.m. PT: Rally Program begins in Hall W1 (virtual option offered)
• 4:00 p.m. PT: Rally Party begins in Hall W2*
• 6:30 p.m. PT: Event ends

DAL Rally: Thursday, March 5, at Globe Life Field in Arlington

• 10:00 a.m. CT: Early Check-in opens at Texas Live! Backyard
• 1:00 p.m. CT: Doors open to Globe Life Field
• 2:30 p.m. CT: Rally Program begins (virtual option offered)
• 4:00 p.m. CT: Rally Party begins*
• 6:30 p.m. CT: Event ends

*The party will not open until the program has concluded.

​​Yes! The entire Rally Program in each city will be livestreamed and available on-demand via the Virtual Hub. Registration is required to tune in. If you plan on watching virtually as a group (in a break room, conference room, etc.) we ask that you still register individually so that we know you're joining us.

Selecting the cities for the Southwest Rallies is a tough decision. It’s based on a variety of factors—flight schedules (to offer Employees options to use nonrev privileges to attend), attendance at previous events, weather, workgroup representation, region, Local Employee engagement and support, and overall city attraction.

​The Rally Program and Party (including food and drink) are provided to our Employees for free! Hotels, transportation, and other expenses are the attendee’s responsibility.

Registration is required, whether you plan to attend in person or tune in virtually. Once you register, you will receive a confirmation to your Company email address and additional information as we get closer to the event.

Accurate registration numbers are crucial to planning and help us keep costs low—from knowing how many seats to have available during the Program to how much food and beverage to order for the Party. Please register as soon as possible! 

If you have technical difficulties when registering, email SWACulture@wnco.com. 

​While we hope you can make it, we understand schedules change. It is important to keep your registration updates so that we may plan accordingly and keep costs low.

No longer able to attend in person? You're not able to cancel your registration fully, because you'd lose access to tune in virtually or watch a recording of the events. Instead, click here to modify your registration. Deselect your current chosen event and switch to Virtual On-Demand Access Only.

​Absolutely, and we would love for you to bring your Southwest Cohearts with you! Be sure to register for each Rally so we can plan accordingly.

The 2026 Southwest Rallies are only available to active Southwest Employees. Contractors and Retirees will not be permitted to register or attend.

No. We want to make sure we prioritize Employee attendance, so no external guests are invited to the Rally. Family and friends will be invited to other Company events throughout the year, but Rallies will be internally focused. 

Your event barcode is found in your confirmation email and will be resent via email as we get closer to the event. If you have trouble viewing it, click "View email in browser" at the top right of the email. You can also sign in to your registration, which should generate another email which will include your registration barcode(s). 

BNA Rally: Wednesday, February 11, at Music City Center

• 1:00 p.m. CT: Check-in opens on the 3rd Floor, outside Hall C
• 2:00 p.m. CT: Doors to the Rally Program open
• 2:30 p.m. CT: Rally Program begins in Hall C (virtual option offered)
• 4:00 p.m. CT: Rally Party begins in Hall D*
• 6:30 p.m. CT: Event ends

LAS Rally: Thursday, February 19, at the Las Vegas Convention Center

• 1:00 p.m. PT: Check-in opens in the West Hall lobby
• 2:00 p.m. PT: Doors to the Rally Program open
• 2:30 p.m. PT: Rally Program begins in Hall W1 (virtual option offered)
• 4:00 p.m. PT: Rally Party begins in Hall W2*
• 6:30 p.m. PT: Event ends

DAL Rally: Thursday, March 5, at Globe Life Field in Arlington

• 10:00 a.m. CT: Early Check-in opens at Texas Live! Backyard
• 1:00 p.m. CT: Doors open to Globe Life Field
• 2:30 p.m. CT: Rally Program begins (virtual option offered)
• 4:00 p.m. CT: Rally Party begins*
• 6:30 p.m. CT: Event ends

*The party will not open until the program has concluded.

Doors to each Rally venue open at 1:00 p.m. local time, and early arrivers will not be allowed to enter until then.

The DAL Rally offers Early Check-in from 10:00 a.m. – 1:00 p.m. at the Texas Live! Backyard before the event on Thursday, March 5. Beat the rush by picking up your Rally credentials, allowing you to easily enter Globe Life Field through the Fast Pass entrance when doors open at 1:00 p.m. CT.

Not able to check in early? No worries. We will have normal Rally check-in at Globe Life Field starting at 1:00 p.m. CT.

​​The Rally Program includes messages and announcements from Senior Leaders across the Company along with a few fun surprises! You can learn more about the 2026 Rally speakers on the Event Details page.

The Party will not begin until the Program has concluded so we ask that you stay in your seats for the duration of the Program.

​​The in-person Party will feature free food, drinks, activities, photo ops, and the chance to connect with Cohearts! Each city will have a unique food and drink menu, live entertainment, engaging activations, and photo opportunities. You can learn more about the party on the Event Details page.

​Yes, there will be giveaways for in-person Rally attendees!

​​We love when our attendees show their Southwest Spirit! This is a casual event and most attendees will wear their favorite Southwest gear.

We encourage you to travel light so that you can have extra hands for Southwest The Store merch, food, and drinks. You are welcome to dress fun and festive, but signs and posters are not permitted. You will also need your government issued ID to partake in alcoholic beverages.

Please note although we do not recommend bringing luggage, as a part of our private event we will have an area designated for luggage storage at check-in. While the Bag Drop area will be monitored throughout the event, Southwest will not be held responsible for it.

Yes. Please bring your Southwest badge. If you would like to drink alcohol, you must also have your government issued ID.

​Yes. We understand that schedules can prevent you from attending the entire event. Even if you won’t be able to make the entire event, we still need to know you are coming, so be sure to register. Please keep in mind that doors to the Party will not open until the Program has concluded.

Yes! Southwest® The Store will be at each Rally with a curated mix of fan favorites and exclusive new merchandise.

When you check in, you’ll receive a $20 coupon on your credential as a thank-you for attending. You can redeem it online at SWATheStore.com with free shipping—no lines, no hassle—or use it onsite at The Store.

At the Rally, choose your own adventure:

• Express Lanes – Quickly redeem your coupon for a specialty item.

• Full-Service Lanes – Shop, browse, and take $20 off your total purchase.

See the provided coupon for terms and conditions.

Attendees of each Rally will go through security screening, which may include a bag check. Attendees are highly discouraged from bringing hard-sided or large bags and backpacks (larger than 16” x 16” x 8”) to the venue. All bags are subject to be searched by venue security, and all bags exceeding the size limit will be required to be left at our Bag Drop station at the attendee's discretion. 

While the Bag Drop area will be monitored throughout the event, Southwest cannot be held responsible for personal items.

Yes. Safety is always a top priority. Each Rally will have security officers onsite, and all attendees will go through a quick security screening, which may include K9 units and bag checks. Just like any Southwest event, weapons or prohibited items aren’t allowed onsite.

Attendees are responsible for all transportation to and from each Rally city and for securing time off from their Leader.

Attendees are responsible for booking and paying for their own hotel. For Southwest Employee negotiated hotel rates, please visit the travel discount page on SWALife!

​There is no shuttle service to any of the Rallies. Attendees may use the provided Lyft codes for $20 off their ride to and from the venue on the day of the event.

• BNA Rally: Get $20 off your Lyft ride to and from Music City Center by entering the code 2026BNARALLY in the Lyft Pass section of the 'Payment' tab in your Lyft app menu (two redemptions per person, valid on Wednesday, February 11, to and from the event venue).
• LAS Rally: Get $20 off your Lyft ride to and from the Las Vegas Convention Center by entering the code 2026LASRALLY in the Lyft Pass section of the 'Payment' tab in your Lyft app menu (two redemptions per person, valid on Thursday, February 19, to and from the event venue).
• DAL Rally: Get $20 off your Lyft ride to and from Globe Life Field by entering the code 2026DALRALLY in the Lyft Pass section of the 'Payment' tab in your Lyft app menu (two redemptions per person, valid on Thursday, March 5, to and from the event venue).

Nashville Music City Center: While the venue does not offer free parking, there is a paid parking garage located at 701 Demonbreun St, along with additional paid lots nearby. 

Las Vegas Convention Center: Free parking will be available for Rally attendees in the Diamond Lot 2, located at 294 Convention Center Dr, which is next to the West Hall of the Las Vegas Convention Center.

Globe Life Field:

• Free parking is available in all lots around Globe Life Field, but the closest ones are Lots B and C.
• To help with traffic flow, please enter Lot B from Stadium Drive.
• Please note that Globe Life Field does not allow tailgating in the parking lots.

​​Yes, we’ll have a spot where you can store your luggage near Rally Check-in. 

Attendees of each Rally will go through security screening, which may include a bag check. Attendees are highly discouraged from bringing hard-sided or large bags and backpacks (larger than 16” x 16” x 8”) to the venue. All bags are subject to be searched by venue security, and all bags exceeding the size limit will be required to be left at our Bag Drop station at the attendee's discretion. While the Bag Drop area will be monitored throughout the event, Southwest cannot be held responsible for personal items.

• BNA Rally: Located on the 3rd Floor, across from Hall C, just before Event Check-in
• LAS Rally: Located in the main West Hall Lobby, to the left of Event Check-in
• DAL Rally: Located inside the Globe Life Field TXU North Entrance, past security, through the center doors

We currently do not have plans to provide sign language interpretation during the Southwest Rallies. However, accommodations can be made once it is requested through proper channels outlined above.